CP Meals introduced its in-house CPF Digital Traceability system again in 2015, and has additionally been actively integrating using blockchain know-how into its system for a number of product classes over the previous few years.

“The standard and security of meals merchandise is our prime precedence [and we realized that] blockchain traceability know-how was a [vital step to] speed up our traceability system,”​ CP Meals Assistant Vice President for International Requirements System Oraparn Mungmisri instructed us​.

“Blockchain has facilitated shoppers’ speedy entry to product data by scanning a QR Code on the packaging, [providing them with information on] the origin of the merchandise in addition to the certifications for high quality and meals security commonplace and data associated to sustainability together with GHG emissions.

“This [can contribute] to the corporate persistently delivering higher product worth.”

At current, CP Meals has already applied blockchain traceability know-how for the traceability of recent rooster and pork objects, extending this all through the provision chains for these from uncooked ingredient procurement all the way in which to the transport of those merchandise.

“In 2023, we may also be doing this for our recent shrimp and cooked meals portfolios,”​ Mungmisri stated.

“The following step might be to determine blockchain-based traceability for all of the merchandise we have now in all classes in our portfolio.”

Along with its giant animal protein portfolio, CP Meals could be very well-known for its packaged ready-to-eat and ready-to-heat product ranges in supermarkets and comfort shops regionally; and particularly for its shrimp-based packaged meals in markets resembling the USA.



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